A Thought Took Shape

Parcel was born from a simple but pressing question from a local pickup point owner: "Can you help us make this easier?"Managing parcels was eating into their day, creating frustration for both staff and customers. This pain point sparked a year-long mission to rethink the parcel pickup experience — starting with empathy.

I joined the project to take the lead on product design and frontend. But before touching a screen, I spent time in-store, literally helping move and distribute parcels. I wanted to feel the weight — not just physically, but operationally and emotionally — that these merchants dealt with daily. This hands-on immersion grounded every design decision that followed.

Define Problems

Design Solutions

Parcel started as a custom solution for one pickup point, then evolved into a modular SaaS product for others to adopt. Customers track their deliveries in one place and get notified instantly when a package is ready. At pickup, a simple QR scan on a kiosk shows all parcel data at once — no explanations needed.

On the business side, Parcel is more than a tool — it's a control panel. Merchants access a dashboard to view pickup trends, estimated earnings, delivery delays and more. This helps them plan better, optimize hours, and boost revenue — without adding stress.

Learnings

Designing Parcel taught me to listen first, design second. By spending time lifting boxes and talking to frustrated customers, I got to the core of the pain points, not just the symptoms. That informed user flows that actually matched real-world behaviors.

I also learned to build bridges between tech and people: combining kiosk design, responsive web apps, and data dashboards into one coherent experience. A truly useful product starts on the ground — not in a wireframe.